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Registration forms should be short and no more than 4 5 entries that just require fundamental contact information. 5. What's the value in running contests, games and other technology enabled multimedia content on a web site?Recent studies have indicated most of the online user community isn't interested in a web site that drives branding they simply want information about a company's goods and services. 6. The web is a wonderful medium for customer acquisition but it also works as a valuable tool for building dialogue with customers approx 75% of the online community does not mind filling out short forms that ask them questions about goods and services, or providing feedback. More sites should ask people for their opinions and reviews they don't mind sharing them and these comments provide valuable insight. 7. Content is still one of, if not the most important variables in good web site design. Today's savvy surfer doesn't want content presented in book form; they want short paragraphs with lots of white space, not long textual columns in a type font that forces anyone over 30 perish the thought there are people on the web over 30 to put on their glasses and squint at the screen. 8. We marketing types jumped on the community bandwagon 12 18 months back you couldn't read an article about web site marketing unless "community" wasn't included as a buzzword du jour!Well, times have changed, or maybe we all came to our senses today's web user wants baseline information they don't want to chat with other users via web site or read about shared interests give them information in "content bytes' and let AOL worry about building a community!About The Author Lee Traupel has 20 plus years of business development and marketing experience he is the founder of Intelective Communications, Inc.

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01.14.2007 | 34 Comments

Registration forms should be short and no more than 4 5 entries that just require fundamental contact information. 5. What's the value in running contests, games and other technology enabled multimedia content on a web site?Recent studies have indicated most of the online user community isn't interested in a web site that drives branding they simply want information about a company's goods and services. 6. The web is a wonderful medium for customer acquisition but it also works as a valuable tool for building dialogue with customers approx 75% of the online community does not mind filling out short forms that ask them questions about goods and services, or providing feedback. More sites should ask people for their opinions and reviews they don't mind sharing them and these comments provide valuable insight. 7. Content is still one of, if not the most important variables in good web site design. Today's savvy surfer doesn't want content presented in book form; they want short paragraphs with lots of white space, not long textual columns in a type font that forces anyone over 30 perish the thought there are people on the web over 30 to put on their glasses and squint at the screen. 8. We marketing types jumped on the community bandwagon 12 18 months back you couldn't read an article about web site marketing unless "community" wasn't included as a buzzword du jour!Well, times have changed, or maybe we all came to our senses today's web user wants baseline information they don't want to chat with other users via web site or read about shared interests give them information in "content bytes' and let AOL worry about building a community!About The Author Lee Traupel has 20 plus years of business development and marketing experience he is the founder of Intelective Communications, Inc.

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01.14.2007 | 16 Comments

Registration forms should be short and no more than 4 5 entries that just require fundamental contact information. 5. What's the value in running contests, games and other technology enabled multimedia content on a web site?Recent studies have indicated most of the online user community isn't interested in a web site that drives branding they simply want information about a company's goods and services. 6. The web is a wonderful medium for customer acquisition but it also works as a valuable tool for building dialogue with customers approx 75% of the online community does not mind filling out short forms that ask them questions about goods and services, or providing feedback. More sites should ask people for their opinions and reviews they don't mind sharing them and these comments provide valuable insight. 7. Content is still one of, if not the most important variables in good web site design. Today's savvy surfer doesn't want content presented in book form; they want short paragraphs with lots of white space, not long textual columns in a type font that forces anyone over 30 perish the thought there are people on the web over 30 to put on their glasses and squint at the screen. 8. We marketing types jumped on the community bandwagon 12 18 months back you couldn't read an article about web site marketing unless "community" wasn't included as a buzzword du jour!Well, times have changed, or maybe we all came to our senses today's web user wants baseline information they don't want to chat with other users via web site or read about shared interests give them information in "content bytes' and let AOL worry about building a community!About The Author Lee Traupel has 20 plus years of business development and marketing experience he is the founder of Intelective Communications, Inc.